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The answer lies in connecting with clients and end consumers on a level that 'makes a difference' to them on a personal level; it can be anything from brand advertisements that make them smile, to a product that truly makes their lives easier. This is where a 360 degree approach to brand communications is imperative in brand activation agencies - thorough research, on-target strategy, eye-catching creative and spot-on logistics. This 360 degree approach is what Offlimit Communications applies in all their promotional activities and is reflected in the new CI and user-friendly website.

Mark van der Heever of Offlimit explains the thinking behind the new CI "The Offlimit team strives to ensure a synergy of many components, including: research, strategy, creative and logistics, all of which must work in harmony to achieve optimum results. A clear, logical plan is key and at Offlimit, the execution of a plan must be as close to perfection as possible – there is simply no room for error." With this in mind, Offlimit's new CI is based on the Fibonacci code: a perfectly proportioned mathematical sequence found to occur in many forms within nature (natural spiral shapes). The newly launched Offlimit website, demonstrates easier accessibility of information with clearly marked links which guide current and prospective clients and advertising agencies in South Africa, as well as new and regular visitors, through the company's journey. The site will be a portal of up-to-date viral trends used by the top advertising agency creatives, as well as industry information that promises to keep visitors 'in-the-know'.