BACK TO BASICS – An emotional print campaign.
An emotional print campaign by the Australian Postal service
Info on www.trendhunter.com
If you really want to touch someone, write a letter.
In this age of instant messaging, email, and cell phones, we often think of communication as an immediate priority. We lose some of the finesse of the ability to write and express our emotions on paper. Messages tend to be choppy, full of acronyms and misspellings. There is no grace to our correspondence anymore.
An sms or e-mail can never provide the entire picture. Each letter, a laser copy of each other letter, so perfect in form, can not convey the emotional warmth that comes from imperfect handwriting, where the difference in style could signal uplifting feeling, or deepest despair making the old way of doing things the better alternative.