In the past century Coca-Cola has gone from strength to strength, becoming the most widely drunk beverage on the planet. But something was missing; a special ingredient, which would allow people to enjoy their Coca-Cola even more. It turned out that what we were looking for wasn’t an ingredient but a new experience. Thus the challenge was to reveal to retailers how they could make the most of that experience: serving, selling, and enjoying.

The solution to this challenge was to create an experiential toolkit that would be sent to Coca Cola’s leading retailers throughout the country. This would clearly demonstrate to them how to serve up an amazing Coca Cola experience every time a Coca Cola was ordered. The tools in the Perfect Serve kit are all the items that are needed to serve the perfect Coke, including a bottle of Coca Cola, the classic Georgia Green bell glass, a vintage bottle opener and coaster, swizzle stick and straw, and even a lemon and ice! Complete with a manual and animated DVD, this toolkit was the ideal guide to the Perfect Serve.

To further add to the feeling of heritage that the Perfect Serve embodies the toolkit was illustrated with vintage-inspired artwork, translating the classic Coca Cola experience into a modern day setting. This artwork was applied to multiple point-of-sale items – from external signage and umbrellas, to table talkers, drip mats and vintage bill tins. With these items in place to up-trade the retailers’ venues, the Coca Cola Perfect Serve experience is complete! Bon Appétit!