The phenomenon of Urbany has led to architects and designers having to be creative with their use of space….
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‘Less than 5 per cent of the world’s population lived in cities a century ago. Recently, figures have exceeded 50 per cent. Urban populations of the developing world have grown by an average of 3 million people per week.
 
Where will this lead us? We’ve dubbed this extreme push towards urbanization ‘URBANY’, representing a global consumer arena inhabited by billions of experienced and newly-minted urbanites. The significance??
 
A forever-growing number of more sophisticated, more demanding, but also more try-out-prone, super – wired urban consumers are snapping up more ‘daring’ goods, services, experiences, campaigns and conversations.
 
The Everrich 2 apartment complex in Ho Chi Minh City is a prime example of how Urbany can lead to exciting developments in the field of design.
 
The Everrich 2 complex will be a mammoth new residential development in Vietnam. Designed by DWP ARchitects, the 630,000 square meter, 37-story structure will hold 3,100 units and resembles a great, white, eco-friendly roller coaster.