It may be hard to believe but the average consumer sees more than 100 promotional advertisements per day.
 
They are everywhere – at the petrol station, in a public bathroom, in the movie theatre, on a bus, in the bus and on the road. Advertising is impossible to avoid, the trick however is to create unexpected, memorable placements for brand messages.
 
Traditional advertising is often the most important element in any marketing plan, but many companies are finding that alternative approaches are far more effective. Cingular Wireless utilized a non-traditional shock tactic billboard to create hype around their service delivery relative to competitors. This display is successful in creating a memorable, impactful brand communication with passersby.
 
It was all about creating a viral buzz, in places you would not normally see it!! And it worked!!