With world Cup excitement at an all-time high, Offlimit Communications has successfully brought Diski fever to soccer fans, in true South African style. Tasked by the International Marketing Council of South Africa (IMC) to get support for the 2010 Fifa World Cup count down, Offlimit Communications set out to create unforgettable experiences that would unite all South Africans through a uniquely South African activity: the Diski dance.
Diski dance flash mobs were held in different locations over the past 4 weeks, throughout various World Cup host cities. Kicking off with a bang at Mary Fitzgerald square in Johannesburg on 11 May 2010, Joined by Morning Live and the minister of Culture, Lulu Xingwana, the enthusiastic group of 150 students, taught crowds how to do the diski dance, and gave them South African flags, scarves and vuvuzela’s .

As was seen in various newspapers, websites and TV stations(including The Star Newspaper, The Sowetan, The TImes and ETV news) the team proceeded to travel throughout SA, including Rustenburg, Nelspruit, PE, Cape Town and Durbs.Offlimit Communications looks to continue spreading the spirit of ‘ubuntu’ to South African soccer fans, spreading mutual excitement around the World Cup through various other initiatives.