Traditional advertising is dead…
Fragmentation is the ‘in thing’
 
Fragmentation is the increase in the number of available methods of getting your message to your audience
 
Info on www.trendhunter.com
 
Advertisers now look at what their competitors are doing right, and they figure out creative ways that they can make their advertising just a little bit better to differentiate themselves from the crowd.
 
Non-traditional marketing has emerged as one of the most effective methods marketers use to break through the current ‘ad overload’ that society has trained itself to tune out.
 
Its now all about the message, rather than the medium.