With a trend towards “going green”, many companies are altering their strategies to highlight their effort towards the fight to save the environment one product at a time. Looking to make their contribution to a greener environment, Citizen has launched a range of watches built on Eco-drive technology.

To launch the new range of Citizen watches, Offlimit communication developed the Time4change brand campaign. Based on education and creating awareness, the campaign centred on creating interesting mall display spaces where trained brand ambassadors could relay product information and create the desired brand awareness.

A simple strategy and on-the-ground follow through resulted in the desired brand awareness and consumer education.