MCCAFÉ at the 2018 SAFTAs

Following a milestone of grand store openings, Mc Donald’s South Africa introduced the much acclaimed McCafé offering to the public with unprecedented success. To maximize the headline sponsorship with the SAFTA’s, in 2018 McCafé created a VIP service experience at the annual film awards utilizing McCafé warm beverages. OLC created mobile coffee car stations at key locations within Suncity, showcasing the mouthwatering frappe and coffee offering.

A lounge styled multimedia section allowed attendees to “Take a Moment” while enjoying the experience of the SAFTA’s awards. These VIP moments, hosted by Somizi Mhlongo, created great social atmosphere at one of Mzansi’s most talked about social engagements.